Hi, I'm Jo!
I am a full-time Certified Professional Photographer specializing in event coverage and portrait photography. I’m also a proud mom of two boys and recently celebrated 24 years of marriage with my husband, who has supported my photography journey from day one. I’m a devoted foodie with a firm “dessert-first” philosophy—because why not?
My love for photography began in high school when I picked up my dad’s camera. After exploring different career paths, I found my way back to photography and gained valuable experience working in both commercial and boutique studios. That foundation—combined with a desire for flexibility and creativity—led to the launch of Jo Hayes Images.
I am a Certified Professional Photographer (CPP) with PPA, a Certified Photographer with CFC, and an active member of PPNC and CAACC. Based in Charlotte, I’m grateful for a supportive creative community that continues to shape and elevate my work.
At Jo Hayes Images, my focus is on candid, lighthearted photography that captures real moments and genuine connections. I’m also proud to represent my Asian American heritage, with a passion project dedicated to photographing authentic indigenous Filipino costumes and producing Asian fashion runway shows. My goal is simple: I want every person I photograph to feel seen and confident.
Looking ahead, I’m excited to continue expanding my skill set and building meaningful work—whether that’s documenting community events or covering fundraisers, workshops, and fashion-forward experiences. My approach blends creativity, professionalism, and an easygoing experience that clients can trust and enjoy.
Skip the stress—hire me for your next event.
(I get by with a little help from my friends! Professional photos of me thanks to Tanja @tanjarachelle, Jim @jc_of_clt, and Jeremy @photographybyJLewis)
Best Professional Services 2025
We won! Thank you so much for your incredible support!
I’m truly honored to receive the Best Professional Services of the Year award at the Carolinas Asian American Chamber of Commerce Gala this past November at The Casey. Being recognized with such a strong, inspiring community means everything to me!
My heartfelt thanks to Dr. Chen, Dr. Nini, Dr. Chun, Ann Gonzales, and the entire team who work tirelessly to create a space where we are seen, supported, and celebrated.
I’m grateful, humbled, and excited to continue serving my clients with care, creativity, and the highest level of professionalism. This win is shared with all of you!
Photo with the award taken by Mauneese Carter @carterphotographyclt
The 2025 Carolina Fashion Awards' Photographer of the Year
Full circle moment! Two years ago, I was new to the Charlotte fashion community, new to the Charlotte Fashion Collective, and Todd invited me to the Carolina Fashion Awards. I was in awe of the fashion and creative community celebrating together in the Carolinas.
Fast forward to May 2025, I was recognized as the 2025 Carolina Fashion Awards Photographer of the Year…Unreal, mind-blowing, did I manifest this?! Knowing that this award is from peer nominations and community recognition means everything to me.
I’m thankful for so many things - the unwavering support of family and friends, photographers that inspire me to create and grow, and the countless lovely humans that I get to collaborate with in front of my lens.
This is for the big-haired high school girl in the 90's who had multiple subscriptions to Seventeen, YM, and Teen Vogue magazine and dreamed of one day being a part of the fashion world!
Dream Big, Friends!
Photo with Todd taken by Mauneese Carter @carterphotographyclt.
The 2024 Charlotte Fashion Collective's Photographer of the Year
What an honor, surprise, and gift to be acknowledged by the fashion community!
Thank you to my supportive family and friends, the lovely CFC community of models, photographers, and designers.
This was one memorable night!
RECENT WORK
Woven, The Fashion Story of Asia
Producing the First Live AAPI Runway Show
Was a dream come true...
10 countries. 1 stage.
A year of planning in one memorable evening. Thank you to the models, volunteers, and sponsors.
It was a special experience to capture Asian models proudly sashaying down the runway—something I don’t get to photograph often. Learn more about WOVEN.
Dream Big, Friends!
Chef Robin & Omakase Primefish
From humble beginnings to Michelin Guide recognition, Chef Robin Anthony’s journey is incredible.
After immigrating from Indonesia, Chef Robin began his culinary career at a neighborhood Japanese restaurant. Today, he’s an acclaimed sushi chef known for his distinctive approach and artistry.
I had the opportunity to experience his talent firsthand, and it was truly one of the most memorable culinary experiences I have had in Charlotte. There’s something special about seeing the care, creativity, and skill that goes into the food—and then getting to hear the story behind the person creating it.
I’m always grateful to Cameron and CLTURE for giving me opportunities to step behind the camera and help tell the stories of the people shaping Charlotte’s food scene.
Event Coverage, Omakase Primefish, Charlotte
POF Takeover at Oak Island
This shoot was created for the Summer Issue of The People of Fashion Magazine, bringing fashion and a beautiful beach setting together.
A big thank you to the Charlotte Fashion Collective models who participated and brought their fashionable selves! Tammy, Jessica, Abby, Monica, Elle, LaToya, Rosa, Xavier, and Hannah — you all were a joy to create with.
Read the latest issue of The People of Fashion Magazine.
Portraits, On Location
Festa Italiana 2026
St. Anthony Festa Italiana Charlotte is a food and wine festival that donates its proceeds to the Nevins Center, helping to create opportunities for people with special needs and disabilities.
Second year participating and covering all the smiles, food, and live music for a great cause!
Event Coverage, Uptown Charlotte
BOOK ME WITH THIS FORM
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Turning Images Into Memories
